Mineral Make-up lines have done a great marketing job, convincing women that mineral make-up is better for the skin.
Suggesting that all other products are not safe or not as good for your skin is absolutely wrong and deceptive. All cosmetics are safe and are highly regulated by the FDA.
Choosing a cosmetic should not be based on marketing, but based on what looks and feels good on your skin. Mature skin has a different need that 20-year old skin.
I for one do not like mineral make-up for several reasons.
First, the particles sink into my pores accentuating my fine lines, not smoothing them. Secondly, I find that some of the minerals in the blushes and powders break apart in the compact very quickly, Thirdly, the SPF in mineral makeup is NOT enough to be effective- again a marketing myth. Use must use a sunscreen in addition to your make-up. It drives me crazy knowing so many consumers are hooked into the myth of mineral make-up.
Make-up containing Silicone makes your skin appear smooth and feel like silk. It can actually improve the way your skin looks. Whenever, I wear a silicone based liquid foundation, I ALWAYS get compliments on my skin. Silicones are added to cosmetics simply because they work.
Two-time Emmy award winning makeup artist Kevin James Bennett comments, "silicones’ unique properties have completely redefined the performance and look of modern makeup."
Professional make-up artists generally do not use mineral- as mineral does not photograph well.
One professional line of make-up that I really like is Face atelier, developed by a woman who saw a need to provide a simple quality make-up line to women of all ages and professional artists.
Hi there, I'm following you on twitter and just checked out your article on mineral makeup...I agree with you completely about the hype...that's all it is and companies like Jane Iredale are making a fortune. We carry her products. her company and it's reps are very very difficult to deal with. Our territory rep has not even been into our office for over a year. She refused to do an event at our place unless I had one of our employees stand next to her while she was applying makeup, she wanted that person to wash her brushes, clean up her area, write up the sales ticket, etc. I told her to forget about it. Anyway, I'm getting off the point, but I totally agree with you, there's lots of other great makeup lines out there that are just as good as mineral. I myself love foundation by Paula Dorf...fabulous! Thanks for the article.
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